Challenging Philanthropic Landscape Means Changing Strategies: Taking Higher Education Philanthropy to the Next Level
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(February 2005) A rapidly expanding non-profit sector and changing donor behaviors are creating a new and more competitive environment for securing charitable support. Beyond establishing or maintaining good relationships with your alumni, parents, and friends, what more will you need to do to continue translating passive support into passionate giving and advocacy?
Emerging trends have significant implications for planning and implementing effective institutional advancement strategies. On the upside, we are witnessing a continuing increase in the amount of giving nationally to non profits—a trend broken only once since 1963 (1). Yet a rapidly expanding non-profit sector is bringing increased competition for charitable contributions from many worthy causes (2). For donors, there have never been so many philanthropic causes to choose from and never so many charities working to get their support. Inspiring even greater competition for larger gifts, AFP reports that donors with the highest incomes are now giving to fewer non-profits (3). Combined, these trends are altering the philanthropic landscape. Some institutions will advance and others will decline. How can you remain or become one of the charities on your best prospective donor’s short list?
Corporate DevelopMint recognizes that philanthropy is far more than an ask in the same way a marriage is far more than a wedding. Through the patented “MintAsk Process” our consultants work with leaders to sharpen your message, to help you further develop a broad understanding of the process and best practices of securing greater donor support, to work with you to design individualized donor engagement strategies, to increase leverage from volunteers, and to help you further develop your professional skills. In short, we help you to realize greater charitable giving by focusing on all of the influential components that make for an effective approach to engage your prospective donor. From global view institutional planning down to the painstaking task details, Corporate DevelopMint is there to help you meet your philanthropic goals.
An accomplished development professional with over thirteen years of fund raising experience, Dan Rogge has raised millions of dollars in the Southern and Northeastern states to meet the capital needs of leading independent schools, colleges, and universities. To contact Dan, or any of our highly skilled fund raising experts, please call 843.853.9999 or email cdm@corporatedevelopmint.com.
1. Annual Report on Philanthropy, Giving USA Foundation, 2003
2. IU Center on Philanthropy, June 21, 2002
3. AFP eWire, December 13, 2002
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